Many people are far removed from agriculture and view the relationship between the farmer and animal as distant one. That couldn't be further from the truth. Agriculture revolves around the compassion and connection between the farmer and the animal, a commitment to sustainability and humane practices. It's an age old connection that continues to this day, although usually far removed from daily life of the urban and suburban consumer. The only thing standing in between this gap is experience, a voice, or an image.
I think that is the biggest thing that concerns me about the rhetorically-driven advertisements of chains like Chipotle or Panera bread; without human experience driving your decisions, you are left to trust the merits of the content creator. When the purpose of the content creator is to increase sales through product differentiation there could be an inherent problem.
So please let me introduce you to farmers you might not hear about in media or advertisements who represent the vast majority of US farmers and ranchers.
Thank you for reading. I always look forward to a great discussion about the hard working American farming and ranching families.